01 / THE THINKING
Before the post.Before the pitch.
I start with the business, the audience and the question underneath the brief. Then I find the angle that gives the work a direction.
ONE PERSON. THE WHOLE PICTURE.
The human
in the picture.
I’ve helped an agency build from day one, led marketing teams, and worked with brands across different industries. I like understanding what a business needs, then bringing the right people and ideas together to move it forward.
My sociology degree is another part of that picture: people, context, and the way we connect.
Based in Cairo. Arabic native, with professional working English. Sociology graduate from Ain Shams University, class of 2024.
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