CAIRO BASED. OPEN TO WHAT’S NEXT.SOCIAL MEDIA · STRATEGY · PAID MEDIA
SHAMSABDELWAHAB
I turn brand stories into content people feel,
and campaigns they act on.
Explore my work Good work starts with good people.
A few teams I’ve been part of.
PROTECTMEadvisorMARKETING AGENCYELITE
PROTECTexploreACADEMY
A FEW THINGS I’VE PUT MY MIND INTO
The work. The thinking.
See all work A little proof
behind the promise.
Creative thinking is the start.
Here’s what it looked like in practice.
448Conversations started.
Meta messaging campaigns I ran at Advisor.
EGP 35.39 average cost per conversation.
AUG 28 - SEP 26, 2026 · EGP 15,854.04 SPEND 2M+A story worth watching.
Views across on-camera content.
Made to connect, not just fill a feed.
ON-CAMERA CONTENT · UPDATED TOTAL 79.2KA brand I help lead.
Instagram followers on Protect Me,
where I lead the marketing team.
PORTFOLIO SNAPSHOT · NOT FOLLOWER GROWTH What I can do for your brand
SOCIAL MEDIA01 / 04
Social, with
a strategy.
Build a brand people recognise. Give them a reason to follow, stay, and come back.

PAID MEDIA02 / 04
Ads that start
conversations.
Reach the right people. Give them a clear reason to start a conversation.

UGC & ON CAMERA03 / 04
Content with
a human in it.
Stop the scroll with a real voice. Make your brand feel like someone worth listening to.

BRAND STRATEGY04 / 04
A direction worth
following.
Know what your brand stands for, who it speaks to, and what comes next.

THE NEXT CHAPTERYOUR NEXT
MOVE.
MAKE IT MATTER.
Let’s talk WHO I AM
STRATEGISTSTORYTELLERMEDIA BUYERCREATOR
A LITTLE MORE HUMAN.The person
behind
the plans.
I’m Shams. A Cairo-based marketer who connects the strategy, the content, and the people behind a brand.
I’ve helped build an agency from day one, led marketing teams, and stepped in front of the camera. I bring that whole picture to the work.
Good ideas need
a way forward.
Clear thinking. Close collaboration.
Room to learn as we go.
01Listen
The brand, the audience, the actual challenge.
02Find the angle
Positioning, content direction and a practical plan.
03Make it happen
Creative, campaigns and people moving together.
04Learn & refine
Real performance. Better decisions for what’s next.